On a scale of one to ten, how confident do you feel about the ways you're currently reaching your business's intended audience?
Read MoreIntegrating popular search terms, or keywords, into your blogs or articles is a great way to leverage SEO for your business—but it can also be a bit tricky to know if you're doing it right.
Read MoreThis year has turned much of the world on its side as nations, communities, and businesses of all sizes reoriented and, in some cases, transformed themselves to an environment that included an unwelcome guest, COVID-19.
Read MoreBaseball requires a strategic mindset, and so does content marketing. Both seasons are long and when done well, the returns are great!
Read MoreOf the three things that effective leaders provide when helping others become more—purpose, direction and motivation—motivation is probably the most misunderstood.
Read MoreEmployees in knowledge-based business environments are purpose-driven, comfortable with change and uncertainty, and work best when assigned responsibility for achieving outcomes with the freedom to determine how. It is important for leaders to consider these qualities when communicating direction.
Read MoreWhile visiting NASA for the first time in 1962, President John F. Kennedy encountered a janitor walking down the hallway with a broom and asked him what he did, the gentleman replied, “I’m helping put a man on the moon.” When everyone in your organization understands their purpose, amazing things happen. Here are some thoughts to help your organization have a NASA-like purpose.
Read MoreNarrowing down the best social platforms for your business can help you minimize your time on social media and reach your customers more efficiently and effectively.
Read MoreThe social distancing precautions as a result of COVID-19 have thrown many companies into an unexpected virtual office environment. Adaptive leadership can help.
Read MoreIf you’re a brick-and-mortar company or provide services to a local demographic, Local Search Engine Optimization (SEO) can make or break your success. According to Google, 46 percent of searches have a “local intent”. For small business owners, that’s a huge opportunity to attract local customers online.
Read MoreServant leadership addresses most of the reasons employees leave their jobs, by creating trust between management and employees, consistently showing employees how much they are valued, and creating better lines of communication.
Read MoreEach new year before setting goals, I reflect on something from the past, believing that before knowing where to go, one should understand where they’ve been.
Read MoreVisiting Trader Joe’s is not just about buying food, it is a customer experience so significant that it can inspire its patrons to write about it.
Read MorePurposeful content is valuable, relevant, and consistent. These are the three keys to a content strategy designed to attract and retain your ideal customer. So let’s dive in.
Read MoreDowntown Denver was enveloped with a spirit of optimism this week. It could be felt among street cafes, in shared work spaces, on the front lawn of the Chase building and everywhere between venues throughout the city.
Read MoreWe could all learn a thing or two about sales from our four-legged friends. My dog, Duke, is a master of influence. Here’s why.
Read MoreConstraints and limitations tend to happen naturally, effective planning does not. Businesses of all sizes would benefit from understanding how to “plan like there are no rules.”
Read MoreSilos, when used to describe organizations, are often a negative characteristic, meaning that different teams are not working together or communicating effectively.
Read MoreCommunicating your value in The Information Age means giving your prospect what they need rather than what you want.
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